Ali is CEO of DealSmash (www.dealsmash.co), a mobile-centric technology startup that promises to bring traditional consumer retail to the digital age by using Machine Learning and Data Science. Ali is also a partner in Xecofy (www.xecofy.com), a British consulting firm that conducts business transformation as well as offers coaching and consulting services for organizations to increase employee engagement and productivity. Ali has over 17 years’ experience of Business Development, Strategy and Execution in IT, Telecom, Mobile and Retail in Europe, Middle East and Asia. Most recently, Ali was a Management Consultant with Vodafone UK Strategy and Business Development team where he delivered business critical, complex multimillion pounds projects and programs. Ali has done pro-bono consulting for ICT industry in Pakistan. He has taught telecom courses in universities as visiting faculty focused on bridging gap between industry and academia. He has been a speaker at various conferences and seminars. Ali holds a Bachelor’s degree (BE-Electrical) from the National University of Sciences and Technology (NUST), Pakistan.