Dr.Salma Umber PhD in Mass Communication, serving as Assistant Professor and Coordinator of Mass Communication in G.C. University, Faisalabad. Salma Umber has a unique experience of teaching and working journalist as well. She served as reporter in renowned media organizations e.g. The Nawa-e waqat, the Express, The daily Din. During this time period she worked on women rights with NGO's for the representation of women representation in the local, provincial and national legislature. She was an active member Lahore Press Club. She was elected as executive member of Academic Staff Association GCUf in 2009. She is also HEC scholarship awardee in 2011 for persuading PhD studies in USA.